I’m Matthew Swart, i’m an internet entrepreneur experienced in eCommerce in South Africa.
I co-founded SafariNow.com in 1999 aged 26 and was CEO for 18 years. SafariNow peaked at an annual transaction volume of R320m (EUR 20m) in 2015, and was sold to TravelStart in 2018.
I learned a lot through the SafariNow.com journey, which reflects in my entrepreneurial approach in 2022.
My focus now is building Plek, a new travel website for South Africa, featuring every plek under the sun.
wind, surf, kite, hobie, foil, wing, its all the same stoke, a natural immersion.
i’ve been at it since childhood, and i have friends and Mom who take cool photos!
I’ve been practicing yoga mostly daily for 19 years, and have shared hundreds of hours of instruction, in physical classes and live streaming yoga.
phone +27 832788999