I’m Matthew Swart, an internet entrepreneur in South Africa, experienced in eCommerce and enchanted with AI large language models.
I co-founded SafariNow.com in 1999 aged 26 and was CEO for 18 years, before selling to TravelStart in 2018, read more. I learned a lot through the SafariNow.com journey, which reflects in my entrepreneurial approach in 2023.
My focus now is building plek.co.za, a new travel website, featuring every plek under the sun.
Wind, surf, kite, hobie, foil, wing, its all the same stoke, a natural immersion.
i’ve been at it since childhood, and i have friends and Mom who take cool photos!