Internet Entrepreneur,, Windsurfing, Yoga.


I’m Matt Swart, I’m interested in internet business development; building websites and helping business’ to move and improve online.

I’m very experienced in eCommerce, I co-founded in 1999 aged 26 and was CEO for 18 years. SafariNow peaked at an annual transaction volume of R320m (EUR 20m) in 2015, and was sold to TravelStart in 2018.

I learned a lot through the journey, which reflects in my entrepreneurial approach in 2022.

My focus now is on eCommerce opportunity using Shopify, building traffic via SEO.

recent projects 2022


has been with me since childhood. Surfing, kitesurfing, sailing, wing foiling, its all the same stoke, a natural immersion, a central theme. Decades before instagram a celebratory 🙂 Windsurfing Photo Gallery.