I’m Matthew Swart, i’m an internet entrepreneur experienced in eCommerce, I co-founded SafariNow.com in 1999 aged 26 and was CEO for 18 years.

SafariNow peaked at an annual transaction volume of R320m (EUR 20m) in 2015, and was sold to TravelStart in 2018.

I learned a lot through the SafariNow.com journey, which reflects in my entrepreneurial approach in 2022.

My focus now is plek, a new travel website for South Africa, featuring every plek under the sun.

I am also looking to partner to create new internet ventures in niches which feature large product catalogs, with signifcant SEO target traffic volume.

recent projects 2022